Coca-Cola, Kellogg’s and Nestle are among 250 major brands pledging to cut all plastic waste from their operations – a move described by the UN as the most ambitious effort yet to fight plastic pollution. Coca-Cola, PepsiCo and Nestle – were recently named the world’s worst plastic polluters, according to an index by the Break Free From Plastic movement. These three companies accounted for 64 per cent of all plastic pollution identified in clean-up operations, according to the campaign group’s analysis.
Danone, H&M, L’Oréal, Mars and Unilever have also joined in the fight.
The initiative is the result of a partnership between The Ellen MacArthur Foundation and the United Nations Environment Programme (UNEP). Erik Solheim, executive director of UNEP, described the commitment as “the most ambitious set of targets we have seen yet in the fight to beat plastics pollution.”
8 million tonnes of bottles and plastic waste fill the oceans each year, killing marine life.
The signatories have promised to eliminate all single-use plastics, and to invest in new technology so all packaging can be recycled by 2025.